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All the best marketers rely on a series of tools or services to get certain jobs done to a level that is expected of them to improve their conversions, boost their client base and increase sales. To that end I am no exception. Over the years I have experimented with many tools of varying price, performance and use capabilities and on this page i delve into the ones I think are essential. Anyone looking to make money online in this day and age needs the following tools, so I've compiled the ones I use each and every single day in each category that requires a tool or service.

Sound

Following on from the last entry we have to talk about sound. Its the number one thing people forget when creating content. The quality of the sound. But it is the easiest to improve. A good mic takes you from annoying amateur to border line profession sound expert in one slick move. The best thing is that they are well priced. We all use the Blue Yeti microphones. They connect to the computer via USB and record amazing audio. They can be used with a stand or a bracket. Whilst we use them to improve our video ten fold we also use then to create podcasts as they can comfortably record the sound from an in person conversation of multiple people.

Related: Improve your Sound

Graphics

If you've ever been online, which you have, you'll have been more interested in things that look appealing. This is mainly down to interesting graphics. I'm talking about logos, infographics and social media images. The problem is that we are not all graphic designers with years of experience of using industry standard tools. Fortunately like most things tools have been created that make this process fool proof. For the past few years we have been using Canva. It's definitely one of the easier tools a non tech person can attempt to use. Just like the page builder mentioned above it has an intuitive drag and drop interface and comes loaded with more templates for any eventuality you could possible imagine (and i'm not over exaggerating here).

Related: Create your own graphics

Video Recording

We all know that to succeed online you need to be multi faceted. That means the utilisation of video. The problem is creating professional looking video can be tricky. Thats why we need a great webcam. These little things have come a long way from the days when they created awful pixelated visuals where you couldn't recognise the person in the video. For a reasonable price you can create excellent video, which integrates with your computer seamlessly. Being able to create great video means that you can create youtube content, video conferences and interviews, tutorials and lessons as well as sales or demonstration videos. We opt for the Logitech camera. First tip of video is to ensure you have decent light on you for the best results.

Related: Start Recording

Domain Name

Having a page or a series of page isn't always enough. Why? Most page builder do a fantastic job like Clickfunnels recommended above, but the pages are created and hosted under the ClickFunnels domain. So when you share the page it has their name in the URL. As a professional marketer that is serious about their business you need brand specific domains names that are clean and short as possible, you'll be surprised at the impact something seemingly minor like this makes. In addition it means that you will be able to create email address from your chosen domain name. We get our domain names from Namecheap, who do a fantastic job of providing the names we want and then forwarding them onto our page creator so it all links up super smoothly.

Related: Get Your Domain Name

Thrive Suite and Thrive Architect Page Builder

Thrive Suite is Your All-in-One Toolbox to Create a WordPress Website That Converts Visitors into Leads and Customers With Thrive Suite You Get Access To... Building a website, sales funnel, email list, scarcity campaign, online course... can be close to impossible if you have to cobble together all the pieces. That’s why we developed an ecosystem of conversion focused tools that all work seamlessly together to help you start and grow your online business.

Related: Best Page and Website Builder

Video Creation

A lot of the time we need or want to create original video content without staring in the video ourselves. We just want great looking professional video whether its for YouTube, explanatory video or sales video. Content Samurai allows us to create video using copyright and royalty free stock footage along with a variety of transitions and overlays as well as the introduction of music or voiceovers.

Related: Create Videos

Start Video Affiliate Marketing

Affiliate marketing has long been put on the pedestal as one of the best ways to make money online and there are good reasons why. This is because you earn money by essentially recommending products and services. What's more, there are hundreds of programs to join to earn affiliate commissions, so regardless of what you want to promote you are more than likely to find some sort of product that fits the bill. Whether it's a digital product, a course, a piece of software or even a physical product. Amazon have an affiliate program which covers everything they sell so the options truly are endless. One of the very best ways to get started with affiliate marketing is by starting a YouTube channel, whether you are doing reviews, tutorials or anything else there is no barrier to entry and you can start recommending products that you link in the description of your videos. YouTube is free to join and is easy to get video ranking (within reason). In order to make eye catching videos we use Content Samurai with gives us so many royalty free video clips and overlays that make the video 10x better meaning people watch for longer and come back which leads to higher rankings and therefore more waters and more chances for our links to be clicked by willing buyers.

Related: Start Making Videos